Logo Design
Distinctive custom logo marks and brand identities built on real typography — memorable, scalable, versatile and trademark-ready.
Introduction
WebStudioKKR designs logos that feel inevitable. Built on real typography, balanced geometry and proper grid work — scalable, versatile and delivered with brand guidelines so your team uses them correctly.
Detailed overview
A logo isn't just a mark — it's the single most-seen asset your brand owns. It has to work at 16 pixels in a browser tab and 16 feet on a hoarding. It has to print in one colour, animate on a video intro, embroider on a polo shirt and read clearly on a WhatsApp profile photo. That's why we design logos as systems, not as one-off illustrations.
Every logo project starts with a brand brief — your audience, personality, values, competitive landscape and visual references. From there we present two or three distinct directions, not endless minor variations of the same idea. You pick a direction, we refine, lock variants (primary, secondary, submark, monochrome), and deliver in every format you'll ever need.
Every project ends with a brand guidelines PDF — clear-space rules, colour usage, type pairings and dos and don'ts. So when your social media manager, printer or future designer uses the logo, it's used the way you intended.
Why choose this service
Concepts grounded in your brand strategy, not random aesthetics
Multiple unique directions, not endless minor variations
Vector source files in AI, SVG, PDF and EPS
Brand guidelines PDF with clear-space and usage rules
Designed for every surface — from favicon to billboard
Original work designed to pass trademark review
Our process
- 01
Brand brief
Audience, personality, references and competitive landscape collected.
- 02
Concepts
Two or three distinct logo directions presented in real context.
- 03
Refinement
Iterate on the chosen direction with typography and colour tweaks.
- 04
Finalisation
Lock variants, colour ways, clear-space rules and usage scenarios.
- 05
Handoff
Source files plus a brand guidelines PDF organised for your team.
Key features
Logo marks
Primary, secondary, submark and monochrome variants for every context.
Brand identity
Colour palette, typography, motion and voice tokens.
Style guidelines
PDF guidelines on usage, spacing, dos and don'ts.
Multiple formats
AI, SVG, PNG, PDF, EPS and favicon variants delivered.
Light + dark variants
Designed for both light and dark backgrounds and themes.
Trademark-ready
Original work, structured to pass trademark search and review.
Benefits
- Distinctive, memorable brand identity
- Scales from favicon to billboard without losing impact
- Brand guidelines for consistent usage
- Full vector source files in every format
- Designed for trademark protection
- Light and dark variants for every theme
Industries we serve
Technologies we use
Frequently asked questions
Ready for a logo that earns its place?
Tell us about your brand on WhatsApp or Telegram and get moodboards, a process outline and quote within one working day.